ARTIFICIAL INTELLIGENCE The World of Everything: AI is More Than a Chatbot Greg Yates Chief Marketing Officer 15 June 2017 As Artificial Intelligence (AI) continues to creep into our daily personal and business lives, brands are starting to feel the pressure to... read more
ARTIFICIAL INTELLIGENCE The World of Everything: Making Sense of the AI Hype Greg Yates Chief Marketing Officer 09 March 2017 Artificial Intelligence (AI) is everywhere, bringing hype and fear to almost everyone. As we move into an automated future, we have to start... read more
BRANDING & MESSAGING Super Bowl Ads: An Outdated Approach to Advertising and a Bad Brand Investment. Here’s Why… Greg Yates Chief Marketing Officer 13 February 2017 Finally, a Super Bowl game that’s worth watching, but more commercials that really weren’t. After... read more
BRANDING & MESSAGING Humanizing Cybersecurity –Bringing Cybersecurity Branding and Messaging into 2017 Rafael Soberal EVP, Executive Creative Director 16 February 2017 As the RSA Conference 2017 comes to a close today, IT and security professionals have been... read more
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