THE WORLD OF EVERYTHING
AI is More Than a Chatbot
Chief Marketing Officer
15 June 2017
As Artificial Intelligence (AI) continues to creep into our daily personal and business lives, brands are starting to feel the pressure to incorporate AI into their marketing and advertising strategies. They are right to feel the pressure – when executed correctly, AI is the key to connecting brands with the right audience and giving them the competitive edge they need in today’s market. Unfortunately what I’m seeing more and more of is people jumping on the AI bandwagon without understanding what it is and the best way to utilize it.
Probably the biggest AI hype right now is around the use of a chatbot, or a service powered by rules and artificial intelligence that allows the user to interact via a chat interface. Instead of clicking buttons, you type (or say) a command and expect the chatbot to execute it. The service could be anything from functional to fun – think Facebook Messenger, Apple’s Siri, Amazon’s Alexa, Slack, Telegram, etc. We’ve seen a surge in chatbots as businesses are using them as a way to communicate with their customers or organizations to communicate with their clients, or organizations to communicate with employees. Millennials have jumped on the ‘bot bandwagon’ in particular, as a recent poll indicates that 86 percent of millennials agree that brands should promote deals, products and services via chatbots. Also about 58 percent of millennials respondents in the same survey said that they had a positive experience when interacting with a chatbot.